Market Research: The Process, Data, and Methods Using Stata

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Market Research: The Process, Data, and Methods Using Stata
Market Research: The Process, Data, and Methods Using Stata

Erik Mooi, Marko Sarstedt, and Irma Mooi-Reci

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analysis in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. },

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